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Client: CVS Health
Target: Household Managers (HHMs)
Channel: Instagram
Market Research Question: What are best social media practices CVS can use to reach Household Managers in a unique & compelling way?
How long will it take for a targeted CVS ad to be suggested on Feed of HHM mock account?
Objectives:
Determine what kinds of ads are our Household Managers consuming on social media currently.
Identify Trends: what 'works' & what does not.
Timeline: 3 months
Results: Without directly interacting with CVS on social media, it took 8 weeks for the algorithm to feed the mock HHM a CVS targeted ad.
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